About
Why a converter that never uploads your photos exists, and who is behind it.
The short version
Almost every HEIC converter on the web works the same way: you hand over your photos, a server somewhere converts them, and you are asked to trust a promise that the originals get deleted in a few hours.
This one does not do that. Your photos are decoded and re-encoded by your own browser, on your own machine. Nothing is uploaded, so there is no promise to trust and nothing to delete. You can open your browser's network tab during a conversion and watch nothing leave.
Why it was built this way
Partly principle and partly arithmetic. A converter that runs on the visitor's hardware costs almost nothing to operate — no upload bandwidth, no storage, no queue of other people's private photographs sitting on a disk waiting for a cron job.
That means the honest version and the cheap version happen to be the same version. It also means the strongest thing we can say about privacy is a fact about the architecture rather than a policy we could quietly change later.
What it is not
It is not a company with an office. It is a small project, run by a small team, testing whether a tool built this way can pay for itself.
There are no accounts, no subscription, and nothing is stored about you because there is nowhere to store it.
What is coming
More formats, and the tools people ask for most. Anything marked Soon is genuinely planned rather than decorative — and where it is not built yet, we would rather say so than show a page that pretends.
If there is something you need, say so. A short message from a real user beats a roadmap meeting.